Stated willingness to pay runs about 21 percent above what people actually pay. How to use pricing surveys without letting them set the price.

Siebel owned CRM and lost to a latecomer. The company that owns a market is rarely the one that shipped first. It's the one that named the category.

Referrals are about 7 percent of applicants but convert to hire near 40 percent. Why a product manager's search, and career, should run on weak ties, not on blasting job postings into an applicant...

Velocity is a forecasting tool. The moment it becomes a performance target, teams inflate it without shipping more, and the chart stops telling the truth.

No market need kills 42% of startups, and many of them had a real problem. The discovery job most teams skip is validating demand, not just the pain.

Market pioneers fail 47% of the time. Here is what actually decides who wins a category, and the four questions to answer before betting a year on being first.