Surveys feel productive but produce the least reliable discovery data. When surveys work, when they mislead, and what to do instead.
Recent Posts
The economics of multi-product expansion look irresistible. Three prerequisites separate companies that expand successfully from those that dilute themselves into mediocrity.
Most Product Managers Choose Management for the Wrong Reason
Ken Norton spent years as a Group Product Manager at Google before noticing something that should have been obvious: Google had principal software engineers and principal designers, but no principal...
Stripe's 2018 Developer Coefficient study surveyed developers across 300+ companies and found that engineers spend 33% of their working hours dealing with technical debt. Not building features. Not...
Most product management advice treats stakeholder conflict as a communication problem. Improve your status updates, align on OKRs, share the roadmap earlier. But the hardest stakeholder conflicts...
Three years into running IT operations at a regional telecom, I noticed a pattern that changed how I thought about product feedback. Every quarter, the product team presented interview findings that...
