Two products can carry identical switching costs and only one is a real moat. Here is how to tell durable value from fragile lock-in.
Recent Posts
The best product teams watch 90% of their experiments fail. The low win rate is not a bug in the process; it is the process. Here is how to build for it.
Your manager gets about 90 seconds to argue for your promotion in a calibration room full of competing managers. Here is what actually wins that argument.
Executives Don’t Want Your Options. They Want Your Recommendation.
Bringing leadership a tidy three-option slide feels thorough. It reads as offloading the decision. Why product managers should lead with a recommendation, and how to build one.
The expensive part of a stuck product decision isn't the wrong call. It's the call nobody makes. How to escalate a deadlock without looking like you failed or losing the stakeholder you escalated...
Matching a competitor feature-for-feature is how you build a product nobody can tell apart. What the parity reflex costs, and what to do instead.