Adjacent users have tried your product and left. Understanding why they bounced, rather than building more features for power users, is the strategic shift that unlocks your next growth phase.
Category: Strategy
Customer concentration is a product strategy problem before it ever becomes a finance problem. Here is how to diagnose roadmap capture and what the strongest product leaders do to prevent it.
Strategic product cannibalization separates companies that grow through disruption from companies that get destroyed by it.
The economics of multi-product expansion look irresistible. Three prerequisites separate companies that expand successfully from those that dilute themselves into mediocrity.
Build, Buy, or Partner: The Strategic Decision Behind Every Product Roadmap
Adobe agreed to pay $20 billion for Figma in September 2022. Fifteen months later, regulators killed the deal, and Adobe wrote a $1 billion termination check. By mid-2025, Figma's independent...
Simon-Kucher & Partners studied more than 10,000 product launches across three decades. The finding that should concern every product manager: 72% of new products fail to meet their financial targets...