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Category: Strategy

link to The Order You Build In Is a Strategy Decision

The Order You Build In Is a Strategy Decision

Most product strategy debates argue about what to build. The harder question is what to build first. Why sequencing, not the feature list, is where strategy lives.

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link to Lock-In Isn’t a Strategy. It’s a Countdown.

Lock-In Isn’t a Strategy. It’s a Countdown.

Two products can carry identical switching costs and only one is a real moat. Here is how to tell durable value from fragile lock-in.

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link to Feature Parity Is Not a Product Strategy

Feature Parity Is Not a Product Strategy

Matching a competitor feature-for-feature is how you build a product nobody can tell apart. What the parity reflex costs, and what to do instead.

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link to The Best Product Doesn’t Win. Distribution Does.

The Best Product Doesn’t Win. Distribution Does.

Betamax beat VHS on every spec and still lost. Why distribution, not features, decides most product strategy fights, and how to put a channel on your roadmap.

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link to Your Competitor Can Copy You. The Question Is Whether They Can Afford To.

Your Competitor Can Copy You. The Question Is Whether They Can Afford To.

Counter-positioning explains why Blockbuster, Gillette, and Fidelity watched challengers win and did nothing. Here is how to build a position rivals can copy but won't.

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link to Your Product Strategy Is Probably a Feature List

Your Product Strategy Is Probably a Feature List

39% of product investments fail from unclear strategy. Here is the test that reveals whether your product strategy is actually just a prioritized backlog.

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