Category: Strategy

The median SMB software product shrinks inside its own base while the median enterprise product compounds. That gap pulls nearly every bottom-up product toward the enterprise. Here is what the move...

Most product strategy debates argue about what to build. The harder question is what to build first. Why sequencing, not the feature list, is where strategy lives.

Two products can carry identical switching costs and only one is a real moat. Here is how to tell durable value from fragile lock-in.

Matching a competitor feature-for-feature is how you build a product nobody can tell apart. What the parity reflex costs, and what to do instead.

Betamax beat VHS on every spec and still lost. Why distribution, not features, decides most product strategy fights, and how to put a channel on your roadmap.

Counter-positioning explains why Blockbuster, Gillette, and Fidelity watched challengers win and did nothing. Here is how to build a position rivals can copy but won't.