Two products can carry identical switching costs and only one is a real moat. Here is how to tell durable value from fragile lock-in.
Category: Strategy
Matching a competitor feature-for-feature is how you build a product nobody can tell apart. What the parity reflex costs, and what to do instead.
Betamax beat VHS on every spec and still lost. Why distribution, not features, decides most product strategy fights, and how to put a channel on your roadmap.
Your Competitor Can Copy You. The Question Is Whether They Can Afford To.
Counter-positioning explains why Blockbuster, Gillette, and Fidelity watched challengers win and did nothing. Here is how to build a position rivals can copy but won't.
39% of product investments fail from unclear strategy. Here is the test that reveals whether your product strategy is actually just a prioritized backlog.
Adjacent users have tried your product and left. Understanding why they bounced, rather than building more features for power users, is the strategic shift that unlocks your next growth phase.