User story mapping: the technique that exposes the gaps in your backlog
The problem with your product backlog You’ve got 200 items in your backlog, meticulously groomed and prioritized. But when someone asks “what does this product actually do for...
Product-market fit: the signals that matter (and the ones that fool you)
The moment that changes everything Most startups don’t fail because they build the wrong thing. They fail because they think they’ve found product-market fit when they haven’t —...
How to run customer discovery interviews: questions that get honest answers
Most product teams think they’re doing customer discovery interviews, but they’re actually just collecting compliments. They ask leading questions, accept vague answers, and walk away...
Continuous discovery habits: how to make customer interviews a weekly habit
Why most product teams only talk to customers when it’s already too late You’ve been there: six months into building a feature, you finally show it to users, and their reaction tells you...
Product discovery: why most teams skip it (and what it’s costing them)
Why most product teams build the wrong things Here’s an uncomfortable truth: most product teams spend months building features that customers don’t want, don’t use, or don’t...
The Hooked Model: How Habit-Forming Products Work (and Where They Now Cross a Legal Line)
Nir Eyal's hooked model is how a decade of habit-forming products got built. In 2026, EU regulators started calling the same design patterns illegal. Here is how the loop works, why variable rewards...
